Seth Jewellers
Crafting Jewellery Since 1972
Glitter like gold · Dazzle like diamond
Five decades of quiet craftsmanship.
In 1972, Ashok Seth began what would become a lifelong pursuit — exporting finely crafted silver jewellery, wholesale, from India to the ateliers and boutiques of Europe. The precision earned overseas came home to Delhi, where he and his son opened the family showroom at D-2/10, Krishna Nagar.
Today Seth Jewellers is a two-generation house, offering gold, silver and diamond jewellery, fine gemstones, and MMTC-PAMP certified bullion — served with the same care that started it all.
Ashok Seth founds the house — exporting fine silver jewellery, wholesale, to Europe.
Ashok and his son open the family showroom at D-2/10, Krishna Nagar, Delhi.
Two generations. Retail and export. Gold, silver, diamond, gemstones and MMTC-PAMP bullion.
Pieces made to be worn for generations.
Gold Jewellery
Traditional and modern gold — bridal sets, everyday pieces and timeless heirlooms.
Silver Jewellery
Silver crafted to export standards — delicate, wearable, exquisitely finished.
Diamond Jewellery
Certified diamond solitaires, studs and statement pieces with verified provenance.
Fine Gemstones
Precious and semi-precious stones — emeralds, rubies, sapphires and rare cuts.
Certified gold & silver,
the purest in the nation.
We stock the full MMTC-PAMP range of 24K 999.9+ gold bars, coins and fine silver products — trusted by families, jewellers and investors across India. Every piece is sealed in a tamper-proof assay card, LBMA-certified, and backed by our house guarantee of authenticity.
24K gold at the highest purity available.
Good Delivery Refiner — globally accepted standard.
Refined to Swiss standards, made in India.
Sealed assay card with unique serial number.
Gift gold this Akshaya Tritiya
Curated MMTC-PAMP coins & bars for weddings, festivals and family milestones.
Enquire Now50+ years of silver,
shipped to Europe.
Our export house has been supplying wholesale silver jewellery to European boutiques, designers and distributors since 1972 — the business Ashok Seth started, still running today. We craft at scale without compromising the finish, and we work directly with buyers on bespoke ranges, private label and repeat production.
Partner With Us
Wholesale enquiry — we'll respond within 2 business days.
A glimpse of the atelier.
Trusted for generations.
“Three generations of my family have bought jewellery from Seth Jewellers. The trust is real — and so is the craftsmanship.”
“The MMTC-PAMP coins we bought for Diwali were flawlessly sealed and beautifully packaged. Genuine and effortless.”
“We've been importing their silver into our boutique in Milan since the 90s. Precise, consistent, and always delivered with care.”
Come see the pieces
in person.
Delhi
Sunday · 12:00 PM – 7:00 PM
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Tell us what you're looking for — we'll get back within a day.