Crafting jewellery
since 1972.
A family house founded by Mr. Ashok Seth, carried forward today by his son Mr. Kartik Seth — offering hallmarked gold, certified diamonds, fine silver and MMTC-PAMP bullion.
Glitter like gold, dazzle like diamond
Transparent, competitive pricing daily.
Authorised 999.9+ bullion dealer.
A family house since 1972.
BIS hallmarked, purity assured.
Curated for every occasion.
Popular designs.
Two generations, one standard.
In 1972 Mr. Ashok Seth travelled to Italy for silver jewellery exhibitions — beginning a journey that reached North and South America through the 1980s, and Spain after his son Mr. Kartik Seth joined in 1990.
On 19 October 2001 the family opened its Krishna Nagar showroom, offering gold, diamond and silver jewellery — where both generations still craft and serve customers today.
Read Our StoryMMTC-PAMP certified gold.
We are an authorised dealer for MMTC-PAMP — India's only LBMA-accredited refinery. Every coin and bar carries 999.9+ purity, tamper-evident assay packaging and a unique serial number.
Ideal for Dhanteras, Akshaya Tritiya, weddings and corporate gifting — with buy-back at prevailing rates.
Explore MMTC-PAMP
Trusted for generations.
“Three generations of my family have bought their wedding jewellery here. The trust is simply unmatched in Krishna Nagar.”
“The MMTC-PAMP coins we bought for Diwali were flawlessly sealed and beautifully packaged. Genuine and effortless.”
“We've been importing their silver into our boutique in Milan since the 90s. Precise, consistent, and always delivered with care.”
Come see it in person.
Monday · Closed