Our heritage.
From silver exhibitions in Italy to a showroom in Krishna Nagar — five decades and two generations of fine jewellery.
A house built on trust.
The family's journey in fine jewellery began in 1972, when Mr. Ashok Seth travelled to Italy for silver jewellery exhibitions. Through the 1980s the business expanded from Italy into North and South America.
In 1990 his son, Mr. Kartik Seth, joined the business and carried it further into Spain, adding certified diamonds and international standards to the family's silver expertise.
On 19 October 2001 the Krishna Nagar showroom opened its doors with gold, diamond and silver jewellery — and it is where the family continues to craft premium jewellery and serve customers to this day.
Five decades, in order.
- 1972
Italy, and the first exhibitions
Mr. Ashok Seth travels to Italy for silver jewellery exhibitions, beginning the family's journey in fine jewellery.
- 1980s
Across the Atlantic
The business expands from Italy into North and South America.
- 1990
A second generation, and Spain
Mr. Kartik Seth, his son, joins the business and expands it further into Spain.
- 19 October 2001
The Krishna Nagar showroom opens
The showroom opens in Krishna Nagar, Delhi, offering gold, diamond and silver jewellery.
- Today
Two generations, together
The family continues to craft premium jewellery and serve customers at Krishna Nagar to this day.
Trusted for generations.
“Three generations of my family have bought their wedding jewellery here. The trust is simply unmatched in Krishna Nagar.”
“The MMTC-PAMP coins we bought for Diwali were flawlessly sealed and beautifully packaged. Genuine and effortless.”
“We've been importing their silver into our boutique in Milan since the 90s. Precise, consistent, and always delivered with care.”
“Mr. Kartik Seth personally helped us design my daughter's bridal set. Patient, honest and never pushy about budget.”
“Bought a diamond solitaire for our anniversary. Certified, fairly priced, and the finish is genuinely beautiful.”
“Their gold rate is consistently the most competitive in the area, and the hallmarking is always clear. No surprises.”
Meet the family behind the counter
Visit our Krishna Nagar showroom, tuesday – sunday · 11:30 am – 8:00 pm.
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